I’ve always been intrigued with KBeauty and have wanted to take a deep dive into this cult beauty approach for a long time now. So, in this episode, I chat with KBeauty expert Lauren Lee, who is the Founder of StyleStory, to find out what the fuss is about and what we need to know to get started.

About Lauren Lee

The lovely Lauren

Before we workshop KBeauty – I just had to share Lauren’s story – it’s a beauty!

After visiting Korea on a university exchange, Lauren (and her friends and family) became hooked on KBeauty. She spent the next few years sourcing and adding to everyone’s collections. A few years later, she was offered an opportunity to relocate to Seoul for work – she was a lawyer – so she moved to South Korea permanently. In 2014, she set up StyleStory – an online KBeauty store – inititally just as a side hustle. However it grew exponentially and now it consumes her full-time!

How Does KBeauty Differ From Western Beauty?

Lauren explains that KBeauty is focussed on skin care first whereas Western beauty is more focussed on concealers and foundations. KBeauty is also very focussed on hydration whereas Western skincare is about exfoliants and stripping away dead skin. KBeauty is about light layers and hydration.

KBeauty does traditionally have more steps than Western skincare regimes however she confirms that each routine is completely customisable and the amount of steps is contingent up on your skin, your level of interest and your budget. The majority of Koreans would have only a few steps in their routine but they would have a separate routine for Summer and Winter.

Double cleansing is a key part of any KBeauty regime. Most will start with an oil based cleanser and then use a water based cleanser to follow. The first cleanse will remove any makeup, dirt and excess oils from the day and clean your skin. The second cleanser will address your particular skin type or concern and should have ingredients to hydrate, smooth or exfoliate and treat acne.

Essences are also a quintessential KBeauty product too. In fact, they have their own category in KBeauty. An essence is NOT a toner or a cleanser nor is it a serum. Applied after the toner, an essence is a watery product that can add hydration and help infuse anti-ageing ingredients into your skin such as hyaluronic acid or glycerin in it. Lauren explains that they treat the skin on a cellular level. Yes please!

How To Start With KBeauty?

Lauren suggests taking some time to learn about your skin type and your skin issues you’d like to treat before you launch your KBeauty career. She suggests starting with a few products at a time but initially focussing on working double cleansing into your routine. Here are the products she recommends for double cleansing:

Step 1: Subi Bare Skin Balm

Step 2: Tosowoong Enzyme Powder Wash

Lauren has a huge amount of resources on her website StyleStory. She also has a fabulous podcast that covers everything you need to know about KBeauty. I highly recommend you take a listen to educate yourself about KBeauty.

Lauren’s Suggested Regime for Women Concerned About Ageing

Laruen explains that the KBeauty approach to dealing with ageing is to focus on hydration. She has put together a regime that is designed for women who want to do what they can to slow down the wrinkles and fine lines – that’s me! Here’s what she suggests:

Toner: ISNTree Hyaluronic Acid Toner

Essence: APLB Glutathione Hyaluronic Acid Essence

Serum: APLB Idebenone Ampoule Serum

Moisturiser: APLB Retinol Vitamin A Cream

The Girls Favourite Luxe/Less Products

In each episode, Alex (and her guest) share their favourite luxe and less products. Here are the girls’ favourite products of the moment:


Favourite Less Product: APLB Premium Face Mask Boxed Set – currently $21 for a box of 5 masks!

Favourite Luxe Product: Jelly Ko Cherry Blossom Sleeping Mask & Face Mask Brush – $83 for both products


Favourite Less Product: The Body Shop’s Hemp Hand Protector (hand cream) – $10 for 30ml tube

Favourite Luxe Product: Gucci Bloom Perfume – from $115

You can listen to Alex and Lauren’s chat below or on your favourite podcast app!

Thanks for being part of the Grown-Up Girls Community.

Alex xx